Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where Can You Apply This Go To Market Strategy? 1) Across regions. Regions often respond with a 1-2 year delay to the US Market. 2) Spanning markets.

Go To Market 73

Go To Market GTM X-functional Territory 73

Sales Hacker

SEPTEMBER 30, 2019

And what Oracle was doing at the time, they were going through their own journey and transformation as a tech company to a company that was also selling applications. So they created this role of business development specialists that would work with the regional teams to transition them from tech to app sales.

Engineering 50

Engineering Negotiate Technology Technology 50

SaaStr

NOVEMBER 19, 2021

Doug Landis, Growth Partner at Emergence Capital shares his expertise on the art of business conversations and how your customers should inform your go-to-market messaging. If I’m talking to somebody in oil and gas, and then I talk to a healthcare company in the next phone conversation, I am screwed, I’m all over the place.

Pitch 93

Pitch Conversion Sales Territory 93

Sales Hacker

FEBRUARY 7, 2018

CASE IN POINT: Common mistakes we find that can lead you to believe you are in a launch window: Not distinguishing outliers: One of our client’s database showed a single $200,000 annual contract (ACV) Enterprise deal with a 270-day sales cycle among dozens of $12,000 ACV deals with 28 days sales cycles. EXECUTE THE GO TO MARKET PLAN.

Growth 87

Growth GTM SQL Strategic partnership 87

SaaStr

MAY 27, 2020

So people were paying people to take their futures contracts. What the CDC and the US is worried about is that the flu, the normal flu, comes out at the same time as COVID-19 makes the resurgence in the winter and that overwhelms our healthcare system. That means specifically they’re going to cancel contracts.

Finance 76

Finance Government Price Contract 76

SaaStr

AUGUST 8, 2019

I’m very happy to talk about SMB sales today because if you think about it, healthcare is a very nice economic sector. So, you’ve got to split your territory between pools of 2,000, 3,000 prospect per person. How you decide on this model and go-to market strategy? Andrei B.: This is something specific.

Appointment 42

Appointment Hospitality Sales Inside sales 42

SaaStr

AUGUST 8, 2019

I’m very happy to talk about SMB sales today because if you think about it, healthcare is a very nice economic sector. So, you’ve got to split your territory between pools of 2,000, 3,000 prospect per person. How you decide on this model and go-to market strategy? Andrei B.: This is something specific.

Appointment 42

Appointment Hospitality Sales Inside sales 42