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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

Hi-tech product planning is a high-stakes effort that requires decisions to be made in the face of uncertainty — it’s important to know if customers will embrace the new offering or not. Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis.

Product 82
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Pilots, Trials and POC’s – Place Your Bets!

Sales Pop!

And all of a sudden, the prospect intimates that they’d be willing to consider an up-front engagement in which we remove all doubt as a test of our performance. Of course, there are other ways to “test drive” in the major account world and we also see similar introductory vehicles in selling to small and medium-sized businesses.

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Going International? Tips for Global Ecommerce Expansion

Salesforce

Consider separate product photography featuring local models or up-close shots of stitching and labels. Consider your product catalog and inventory mix. Is there one central warehouse selling the same products across all targeted countries or are there exclusive products per country? Activate and launch.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.

Sell 78
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QoS–Quality Of Service

Partners in Excellence

Some suppliers have adopted a policy of having their products constantly in “Beta” as if that were a reasonable rationale for poor quality. People were measured on QoS, contracts were based on QoS. People were measured on QoS, contracts were based on QoS. Adding Value–Selling To The Professional Buyer.

Service 91
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You Want To Take My Money, But Who Are You?

Partners in Excellence

Every day, it seems there is a new sales, marketing, customer service tool popping up on the web. But who do I contact if I have problems, or what if I want to take legal action (not that I ever will, but our company’s lawyers feel more comfortable knowing these things when I sign a contract). but no one to contact.

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How to Become an Entrepreneur With No Money or Experience

Hubspot

Here are some creative techniques for thinking of a product or service. As the world changes, people need different products. Checking out what other people have come up with can be a great way to kick your own thought process into gear. Meanwhile, Kickstarter is great for physical products. Find a co-founder.