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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

The formula: Total number of accounts in your industry x Annual contract value (ACV) of your company’s product or service By using fewer estimations, you can deliver a more reliable number. For example, you might compete with a rival by focusing on lower pricing, introducing new products or features, or highlighting superior service.

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ASC 606 Compliance: Choosing a Commission Expensing Solution

Salesforce

Now any costs incurred to obtain and fulfill contracts need to be amortized over the estimated customer lifetime. Like hiring a limo driver, the longer you go, the more expensive it gets — especially because vendors are positioned to take advantage of the high barriers to exit and may hike their prices accordingly. Back to top) 3.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Annual contract value (ACV) The average annual revenue generated per customer contract. You don’t push the cheapest option; you position what’s cost-effective.

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What Is Net Retention Rate (NRR) and How to Improve It

Salesforce

Contraction revenue: Revenue lost due to existing customers’ downgrades or reduced usage. They used predictive analytics to identify at-risk customers and offered personalized concessions, such as temporary price reductions, additional training, or downgrading to a lower offering to retain essential feature access.

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How to Increase Sales Effectively: Expert Strategies for 2025

Salesforce

Negotiate price with decision-makers If you want to increase sales, you need to get better at closing and that starts with strong negotiation skills. When negotiating price, the first rule is simple: make sure you’re speaking with the actual decision maker.

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What Is a Deal Desk?

Salesforce

That’s what it’s like when sales reps manage approvals, pricing, and legal terms piecemeal, chasing down stakeholders for every deal. This includes everything from securing approvals and ensuring every contract is compliant. This includes setting prices, drafting custom contracts, and keeping service delivery on track.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?