Crafting the Perfect Investor Pitch: 5 Metrics Metrics That Matter with Christoph Janz of Point Nine Capital
SaaStr
SEPTEMBER 25, 2024
On the one hand, you have new business and expansion ARR; on the other, you have contraction and churn. It can be a spreadsheet, like this dashboard from Geckoboard, showing the cost for every lead, trial, SQL, or customer, depending on your conversion model for different sources.
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