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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. billion in the U.S., as reported by Adobe Analytics data.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. It just made it a lot easier for us to scale up Salsify as we found success.

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SaaStr Podcast #348 with Dataiku Chief Customer Officer Kurt Muehmel

SaaStr

And honestly, for a lot of our customers, I mean, at Dataiku, we work with mostly large enterprises, Fortune 500, Fortune 1000 companies, but across all sectors, right, from financial services to retail, CPG, as well as healthcare, pharmaceuticals, manufacturing, et cetera, so really quite a bit across the board.

Customers 111
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15 tools to make your customer service team more productive

PandaDoc

Note: If you’re using Zendesk Sell, be sure to check out the PandaDoc x Zendesk Sell integration for even faster document creation. Check out this incredible story of a Confluence x PandaDoc API integration to see how two platforms working together can create an amazing experience.) Ease of use: 7.9/10 10 Ease of setup: 7.8/10

Service 52
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Create a 2-Page Contract and Get Mutual Commitment [TEMPLATE PROVIDED]. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. For example, within the FedTech space, sales contracts can be established with 3 years of commitment. Set Targets.

SQL 103
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. It cannot work in the future because that isn’t how society functions. I mean, what do they do?

Retail 75
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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

When we first started, we primarily focused in the commercial lending space and since then, we’ve launched retail banking solutions as well, and retail banking solutions tend to be more fully banked than the commercial lending space was when we first started, which was a lot of spreadsheets and Word documents in the early days.

Price 58