Search Engine Land

DECEMBER 28, 2023

New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17. New GA4 fractional, cross-channel web conversions feature on April 18. GA4 rolls out custom funnel reports on May 3. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24.

Retail 124

Retail X-functional Launch Non-Profits 124

ConversionXL

MARCH 13, 2019

The fear of making a mistake with an unproven vendor can be a powerful motivator, even if the post-purchase rationalization ignores the impact of that emotion. B2B customers usually go after small market segments. B2B buyers spend an average of $491 per order , compared to $147 for B2C customers. Niche targeting.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

JUNE 19, 2018

Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. Your customers are ready for the future of commerce. A high impact teams needs top skills. Prioritise impact over speed.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

AUGUST 5, 2021

App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. We’ll also explore examples to apply across the customer journey and tools you can experiment with and invest in today. Start by mapping the customer journey before your automation workflows.

CRM 143

CRM Contact Consult X-functional 143

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

OCTOBER 29, 2019

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. One prospective customer told us, you’re the Apple of your category.

Price 40

Price X-functional Cross-sell Growth 40