ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online).

Lead generation 246

Lead generation A/B testing X-functional Price 246

ConversionXL

OCTOBER 13, 2015

Customers acquired by direct mail. Total Customers. Average Revenue Per Customer. It’s hard to tell if things are getting better or worse for new customers vs old customers, because you’re lumping them all together in the data. Are free trial users who submit support tickets more likely to convert to customers?

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Search Engine Land

DECEMBER 28, 2023

New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17. New GA4 fractional, cross-channel web conversions feature on April 18. GA4 rolls out custom funnel reports on May 3. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24.

Retail 120

Retail X-functional Launch Non-Profits 120

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

ConversionXL

OCTOBER 26, 2022

To tap into this viral potential and acquire customers , your videos need to land on your audience’s FYP. Look at your customer data. If you’re delivering great customer experiences , UGC can happen organically. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 68

X-functional Referrals Sales Follow-up 68

SaaStr

NOVEMBER 21, 2023

They want employees and customers to have the best possible experience. An AI-driven virtual agent eliminates that with a roundtrip conversation in a humanizing way. Back in the day, AI was “Press 1 for x. Press 2 for x. Many businesses have customers all over the world, and sometimes, they may not speak English.

X-functional 88

X-functional UX User Experience Gaming 88

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts. Focus on customer success. Remind users to upgrade at every turn.

GTM 88

GTM X-functional Inside sales User Experience 88

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 110

B2B Conversion B2C SQL 110

ClickFunnels

JULY 22, 2021

This means that mobile ads can be a great way to reach your ideal customers and grow your business. This presents a problem if you want to use paid advertising to catch the attention of your ideal customers. Used correctly, interstitial ads can help you grow your business, but used incorrectly they might alienate potential customers.

X-functional 246

X-functional Gaming Pitch Government 246

Search Engine Land

SEPTEMBER 1, 2023

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. Someone should have a job dedicated entirely to SEO and nothing else.

CTR 127

CTR X-functional Profit margin Contract 127

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Conversion Optimization as a Mainstream Discipline.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. Increasing these may correlate with lower conversion rates.”.

Conversion 77

Conversion A/B testing X-functional Technique 77

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

Objectives and Key Results 105

Objectives and Key Results X-functional Intrinsic Construction 105

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. The Marketing Maker , located in the bottom right quadrant, is the builder of custom apps and digital experiences.

X-functional 85

X-functional Objectives and Key Results Technology Technology 85

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Instead of avoiding the hard numbers, have a conversation about what is and isn’t working and set goals to work on them. 2: Misleading. 4: Rat-holding. 5: Semantics.

X-functional 115

X-functional Trust Presentation Drivers/motivators 115

Hubspot

SEPTEMBER 5, 2018

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done. It's what turns a visitor into a customer in the shortest amount of time possible.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Hubspot

DECEMBER 10, 2019

Early-stage companies often cast too wide a net when defining their target customer base. Honing in on the most valuable accounts and customer stakeholders has helped me accelerate B2B sales at each of these. Create an ideal customer profile. Type of product sold (e.g. a direct manufacturer). A mutual goal (e.g.

Customers 76

Customers Manufacturing X-functional Strategic planning 76

Search Engine Land

SEPTEMBER 7, 2023

I say “some” because while GA4 may look like it can handle custom events, the truth is that this event setup is only good for destination-based events (i.e., Conversions Here is where you can designate any of your events as conversions. Audiences Here is where you can create custom audiences for your GA4 account.

GTM 138

GTM Campaign Follow-up Start-ups 138

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

The 5% Institute

AUGUST 5, 2021

Mercedes Benz through their value messaging; have been able to surpass the cars general function. So, the first thing you need to do, is ask – who is my potential customer or client, and what do I need to do to position myself as what they’re looking for, in both my branding, and throughout my sales process. Keep It About Them.

X-functional 145

X-functional Presentation Clients Closing 145

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. Products can be used in different ways from company to company, so validate the actual use cases of the existing customers to help ensure it will work well in your organization.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. How do our customers make the decisions they do? Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. The more “autonomous functions” you have on-site, the more you get to know your customers.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Martech

JANUARY 9, 2023

The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. It’s a good descriptor because these reports expand the analysis of conversions into multiple touchpoints and a fuller user journey. Behavior modeling. Making the most out of GA4’s machine-learning features.

X-functional 111

X-functional Technique Conversion Launch 111

Search Engine Land

MAY 7, 2024

In many cases, these terms have a much higher conversion rate. The x -axis shows U.S. Media coverage guides customers through the audience’s journey and can significantly impact organic search rankings and drive brand searches. I write extensively about digital PR for SEO and cross-functional PR and SEO teams.

CTR 87

CTR Electricity Real Estate X-functional 87

The 5% Institute

MARCH 30, 2021

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. It allows you to control the process and conversation. Some metrics we recommend include: The lifetime value of a customer. The cost of acquiring a customer. Sales revenue.

Outside Sales 145

Outside Sales X-functional Inside sales Sales 145

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. That thing reps do where they call every lead every day until the customer finally picks up the phone? By mapping out the steps, you can optimize any function.

X-functional 125

X-functional Sales Strategize Cold Call 125

Partners in Excellence

JUNE 14, 2016

We equip our sales teams with the ability to answer any question customers might have about our products and services. Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. Open rates, click throughs are plummeting. ……you get the point.

X-functional 57

X-functional Customers Manufacturing Sales 57

PandaDoc

OCTOBER 13, 2022

Customer support : help center, email; extra support is paid additionally. Customization is tiered also, with users able to have a bigger say in views, screens, and elements with higher plans. A weakness that we’ve identified through our conversations with sales reps is that homegrown apps lack good project management tooling.

X-functional 52

X-functional Territory CRM Lead generation 52

Martech

DECEMBER 12, 2022

Unless you’re getting customers from all over the world, don’t do this. “If based prospects or customers, put the United States at the top of the form,” said Sharaf. “If This will give you a much higher conversion rate on your form and also get people to select the correct value. “I If you are doing a form for U.S.

X-functional 99

X-functional Strategize Contact Process 99

Partners in Excellence

MAY 27, 2015

At the drop of a hat, we will wax on endlessly about features, functions, feeds, speeds, and, of course, price. We get all hot and lathered about the product and want to get our prospects and customers hot and lathered about our products. We have 76 features, 43 functions, lots of feeds, plenty of speed, and we are cheaper than them!

Product 90

Product X-functional Price Engineering 90

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped.

UX 126

UX X-functional A/B testing User Experience 126

Lead Fuze

AUGUST 12, 2021

Let me point out one important fact — We are all human beings, and our minds function in a similar way. In other studies, they found that even sitting in the same room with the requester or sharing a conversation can change how we respond to their request. Point out some of the similarities to start a conversation.

Sell 98

Sell X-functional Sales Follow-up 98

ConversionXL

MARCH 13, 2019

B2B customers usually go after small market segments. For example, home retailer FLOS maintains an ungated website for retail consumers and a very different (gated) web experience for B2B customers: The B2C site. B2B buyers spend an average of $491 per order , compared to $147 for B2C customers. Niche targeting.

B2B 130

B2B B2C Retail X-functional 130

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. Enhanced customer insights AI analyzes vast amounts of data and can derive valuable insights about customer preferences, behaviors, and pain points. Turbo with API and predefined inputs.

Process 52

Process Objectives and Key Results X-functional Sales 52

Lead Fuze

SEPTEMBER 2, 2023

While high website traffic might look impressive on paper, if those visitors aren’t converting into customers then all that potential revenue goes down the drain. On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates. So let’s dive right in!

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

SalesHandy

MARCH 21, 2023

Personalize your emails: When you say “Hey Mike” instead of “Hey Customer”, it makes a world of difference. All we want to know is how would that product help us I am investing X amount of money in it. During my conversation with {{him/her/them}}, I came to know about {{Their pain points}}. Regards, {Your Name} 2.

Closing 98

Closing X-functional Sales Follow-up 98