ConversionXL

MARCH 13, 2019

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B customers usually go after small market segments. B2B buyers spend an average of $491 per order , compared to $147 for B2C customers.

B2B 130

B2B B2C Retail X-functional 130

PandaDoc

OCTOBER 13, 2022

Using the numerical data and objective descriptions of the available features, we help small and midsize businesses to enjoy a non-biased analysis of the market of CRMs, and the integrations possible between platforms. Customer support : help center, email; extra support is paid additionally. Our approach to sourcing data.

X-functional 52

X-functional Territory CRM Lead generation 52

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Increasing your total sales results. 4 Underrated Sales Functions That Can Be Outsourced (Functions You Don’t Normally Think of).

B2B 79

B2B X-functional Cold Call SQL 79

SalesHandy

MARCH 21, 2023

Personalize your emails: When you say “Hey Mike” instead of “Hey Customer”, it makes a world of difference. All we want to know is how would that product help us I am investing X amount of money in it. During my conversation with {{him/her/them}}, I came to know about {{Their pain points}}.

Closing 98

Closing X-functional Sales Follow-up 98

Sales Hacker

APRIL 6, 2020

The result: we win more deals because the bulk of our sales efforts are laser focused on prospects who are ready to engage. In addition to acting as a great conversion tool for marketing, the freemium model generates a wealth of intent data just waiting to be harnessed by the intrepid sales rep. Tactics: Collect Freemium User Data.

Meeting 75

Meeting Territory X-functional Objectives and Key Results 75

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 9, 2016

Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Through qualitative and quantitative conversion research, you’ve found some issues with your site.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

AUGUST 31, 2017

If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Now, the problem is choosing the right one.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Search Engine Land

FEBRUARY 7, 2024

This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. Value-based bidding enables you to prioritize conversions differently based on their value to your business. What is value-based bidding? Watching a video.

X-functional 115

X-functional Non-Profits Objectives and Key Results Profit margin 115

Hubspot

FEBRUARY 21, 2020

A mentor can listen to the tape and offer objective advice. In sales, every minute counts, so increasing efficiency or shaving even a few moments off a task is key to your salespeople feeling like they have the support and tools necessary to perform. Most CRMs come equipped with dashboard functionality. Call didn’t go well?

X-functional 95

X-functional Quota Objectives and Key Results Drivers/motivators 95

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. Ideation x Execution = ROI. That starts with setting your objectives and key results (OKRs).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s equal to Maximum Bid x Quality Score.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. The first key to conducting market research effectively is identifying something specific you're trying to figure out. Is your research targeted toward customers (as opposed to leads or the general public)?

X-functional 68

X-functional Objectives and Key Results Government A/B testing 68

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?

B2B 94

B2B GTM Objectives and Key Results X-functional 94

SaaStr

AUGUST 7, 2020

” Matt Garratt: But then when you start to grow and you start to get these customers, you see some really nice benefits. We have over 1100 customers across the globe. There’s heavy services, at least 30 to 45% versus best-in-class that want to be less than 10%.” These companies can scale really efficiently.

Price 60

Price Retail X-functional Healthcare 60

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. We use targeting in a similar way to shape our terms to boost their conversion potential. We should look toward.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Marketing’s contribution to customer engagement, retention and satisfaction. Marketing excels at storytelling.

X-functional 90

X-functional Objectives and Key Results Technology Technology 90

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 107

Contract X-functional Objectives and Key Results Legal 107

ConversionXL

DECEMBER 13, 2022

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? And above all, it is truly an honor to be among the practitioners of like passion who is passionately believing in conversion, AB testing and site optimization. By keeping our ears to the ground via AB testing, we are honored what a customer truly wanted.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

Hubspot

JUNE 13, 2018

SPIN Objection-Handling Techniques. Rather than twisting their customers’ arms, they need to build value, identify needs, and ultimately, serve as a trusted advisor. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Customer Needs in the Major Sale.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

SaaStr

JUNE 21, 2019

243: Sara Varni is the CMO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. How does the creative plan to get the message to the target customer change dependent on SMB vs enterprise? What makes the very best customer stories?

Start-ups 57

Start-ups X-functional Drivers/motivators Up-sell 57

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. For Owner, that meant actually saying no to a lot of customers.

Go To Market 105

Go To Market GTM X-functional Objectives and Key Results 105

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You run a search.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

NOVEMBER 23, 2015

And on-page surveys can be crucial to deriving insights for conversion optimization. I wrote an article awhile back about customer surveys , and while both types of surveys fall under the broad category of ‘ qualitative research ,’ on-page surveys are different in their goals and execution. On-Site Surveys Defined.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. The Challenger Customer. Difficult Conversations. So what are the best sales books for helping you reach peak performance?

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications.

Strategize 58

Strategize Quota Non-Profits Price 58

SalesHandy

JUNE 29, 2021

The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. B2B(Short for Business to Business) sales is a function of B2B product sales(i.e. Also make it a point to qualify your lead well – based on your ICP(Ideal Customer Profile).

B2B 98

B2B Cross-sell X-functional Follow-up 98

SalesHandy

SEPTEMBER 17, 2020

64% of customers prefer email as the best mode of communication with the seller. A sales prospecting email is sent to a potential customer by sales reps with an introduction about their product and solution to the prospect’s problem. As your firm is expanding, I was wondering what strategies do you opt for {objective}?

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 113

Finance X-functional Launch Objectives and Key Results 113

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. Image Source.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

PandaDoc

FEBRUARY 27, 2023

They’re used to inform the customer and help you get closer to your deal. Closing questions in sales are important because they keep a prospect moving toward a sales conversion. Open-ended questions give the salesperson one last chance to address any pain points or objections. What are closing questions in sales?

Closing 52

Closing Contract Technique Objectives and Key Results 52

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems. CRM Trends for 2022.

CRM 83

CRM Objectives and Key Results X-functional Pipeline 83

PandaDoc

MARCH 7, 2023

It’s a structure of steps that help lead a customer further down the funnel in the most streamlined way possible. An effective sales workflow helps improve your conversion rates, shorten the sales cycle , and increase total revenue from sales. You don’t want to waste your team’s time or, indeed, the customer’s.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Follow this 90-day plan to get the right things in place and start delivering results. From the CEO to the warehouse assistant, everyone understands the value of being customer-focused. Don’t panic just yet.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).

X-functional 88

X-functional GTM UX Objectives and Key Results 88