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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Feeling that AI FOMO?

GTM 97
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM 80
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Product-led growth: 3 important lessons from the front line

Martech

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. As a result, software GTM teams are taking a fresh look at how and what they develop, how they sell and distribute and how they charge and account for their software. So, why PLG now?

Growth 106
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My App Stack: Jack Moberger, Director of Enablement at Algolia

SaaStr

You used to run a training, then hope that conversions improved once your sales cycle caught up. Prior to joining Algolia, Jack gained PLG-driven GTM experience at Appcues, and started his career in FP&A at General Electric. The post My App Stack: Jack Moberger, Director of Enablement at Algolia appeared first on SaaStr.

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9 Account-based Marketing Case Studies

ConversionXL

How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. 60% response rate, 15% conversion rate; $350K in opportunities closed to date; 700% ROI; Significant decrease in resources spent on campaigns.

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How to Build a Product Launch Strategy

ConversionXL

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base. To ensure the messaging resonates, put yourself in the customer’s shoes.

Launch 96
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PODCAST 139: The Science of Becoming a Better Sales Leader with Luke Rogers

Sales Hacker

Outreach revolutionized is customer engagement by moving away from siloed conversations to a streamlined and customer-centric journey. Now, without further ado, let’s listen in on my conversation with Luke Rogers. We’re almost at the end of our short time together, Luke, but this is the part of the conversation.

Sales 114