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In the post-event, your focus should be around utilizing what you know about your attendees to serve them relevant, timely, and personalized content experiences that continue the conversations from the event. However, as we’ve seen, without the right data to fuel these experiences, success becomes harder to achieve.
Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal? You’ll avoid pointless conversations with the hundreds of vendors now vying for your virtual event business. As with any marketing tech choice, the answer to the question, “To platform or stack?” It depends.
Product led growth (PLG) is a sales growth model that focuses on the end-user. PLG companies rely on the product itself as the primary driver of customer acquisition, conversion, and expansion. For product led growth to work, the product needs to be easy for users to adopt. What Is Product Led Growth?
For non-HubSpot users, Google Analytics is a good option for measuring blog traffic over time.). Later, they would focus more on the blog's conversion rate, meaning how many people download an offer from one of the calls-to-action after reading a blog post. Ask a Marco Advisor": 7.26% conversion rate in the first six months.
The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Now let's contrast that experience against, say, blogging. Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%.
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