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Ana Mourão: Spotlight on the expert

Martech

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. I ended up meeting my husband here and staying and developing my career. Q: You studied in São Paulo.

CRM 97
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Episode 26: How OL USA Solves Customer Challenges in a Shifting Supply Chain Landscape

Spiro Technologies

Transcript Adam Honig: Just to be clear, it’s an audio podcast, so we appreciate you getting dressed up, Alan, for it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. We try to run about 20 minutes.

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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

Brandon worked his way up from the very bottom to the very top. Brandon worked his way up from the very bottom to the very top. So that’s a really easy way to sum up what we do and what we focus on as a business. So that’s a really easy way to sum up what we do and what we focus on as a business.

Start-ups 106
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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59
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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Below, we explore how to track sales velocity and rev up your sales team’s productivity for faster conversions. If you’re using a CRM like Salesforce, these metrics are tracked automatically and are readily available. That’s why measuring sales velocity is critical. What you’ll learn: What is sales velocity?

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

12 ways to prepare for an effective price negotiation Best practices for negotiating effectively Tee up for success See how Sales Programs from Sales Cloud helps reps win more — and win bigger — within the flow of work. All of this can serve future selling efforts by your team. What you’ll learn: What is price negotiation?