Hubspot

NOVEMBER 28, 2023

Sales and marketing teams today must break away from traditional silos and forge powerful, collaborative alliances. Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution.

Objectives and Key Results 75

Objectives and Key Results SQL Sales Campaign 75

Heinz Marketing

MARCH 29, 2021

But also I remember a lot of explicit conversations from 12 months ago talking to go-to-market leaders, especially in some of our manufacturing industrial clients saying like, what am I going to do? I got reps that are used to going to someone’s office with a box of samples. And he’s going to save all that.

Pipeline 123

Pipeline Sales Gaming Up-sell 123

Heinz Marketing

JUNE 4, 2018

– Territory and Market Optimization – executing to high conversions on the active funnel. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Really excited to have a good friend, long time sales and marketing and go to marketing executive, Samuel Sunderarajj.

Pipeline 53

Pipeline Sales Drivers/motivators X-functional 53

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. The marketing team ran a super successful campaign and generated hot leads. SDRs are ready to start calling but first they must dedupe dozens of contacts just dumped into their CRM.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

NOVEMBER 15, 2017

Conversion is the process of turning a target consumer into a paying customer; or more generally, the point at which a user performs a specific action favorable to a marketer or a seller. Go-to-Market Strategy. Customer is an individual or an organization that purchases a product or signs up for a service offered by a business.

B2B 99

B2B E-commerce Cold Call Represent 99

Sales Hacker

FEBRUARY 7, 2018

Case in point with Salesforce’s cloud CRM vs. SAP and Oracle’s on-site/perpetual license model. This is indicative of a stronger position in the market. DECREASE IN SALES CYCLE – The Sales Cycle is measured between SQL and WIN stage. EXECUTE THE GO TO MARKET PLAN. Originally this worked well.

Growth 88

Growth GTM SQL Strategic partnership 88