Hubspot

NOVEMBER 28, 2023

Sales and marketing teams today must break away from traditional silos and forge powerful, collaborative alliances. Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution.

Objectives and Key Results 74

Objectives and Key Results SQL Sales Campaign 74

Sales Hacker

MARCH 22, 2018

Would the product fit the selected market? Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). You see this service often provided by individuals from a particular region and industry.

B2B 79

B2B X-functional Cold Call SQL 79

Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue. Is she giving us the hook?

SQL 74

SQL Management Consulting Sales Territory 74

Heinz Marketing

MARCH 29, 2021

But also I remember a lot of explicit conversations from 12 months ago talking to go-to-market leaders, especially in some of our manufacturing industrial clients saying like, what am I going to do? I got reps that are used to going to someone’s office with a box of samples. And he’s going to save all that.

Pipeline 119

Pipeline Sales Gaming Up-sell 119

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. There I taught myself Python and SQL to help automate many of the analyses that took me hours to perform manually. Assist the CEO and sales leadership team with go-to-market planning.

Finance 100

Finance GTM Cross-sell SQL 100

Heinz Marketing

JUNE 4, 2018

– Territory and Market Optimization – executing to high conversions on the active funnel. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Really excited to have a good friend, long time sales and marketing and go to marketing executive, Samuel Sunderarajj.

Pipeline 52

Pipeline Sales Drivers/motivators X-functional 52

Sales Hacker

FEBRUARY 7, 2018

This is indicative of a stronger position in the market. DECREASE IN SALES CYCLE – The Sales Cycle is measured between SQL and WIN stage. Not entering the data correctly: An untrained sales manager gets a lead (SQL) and following a discovery call disqualifies it. EXECUTE THE GO TO MARKET PLAN.

Growth 87

Growth GTM SQL Strategic partnership 87