Advanced analytics techniques to measure PPC
Search Engine Land
AUGUST 6, 2024
Back-end data steps to the fore Once user data gets into your CRM, it’s first-party data that you own and control – and, as you’ve probably heard ad nauseam in the last 18 months or so, its value in today’s privacy-first landscape is through the roof. Then, you would: Create a proxy metric in GTM. Business email address Sign me up!
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