Remove Cross-sell Remove CTR Remove UX
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Earlier this week, I wrote an article on mobile UX optimization. At ConversionXL, we’ve covered cross-device pollution and testing / measurement pretty thoroughly. More likely to respond to a hard sell. More likely to respond to a soft sell. More likely to respond to a low-effort sell (e.g. submit an email).

CTR 90
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel.

Gambling 101
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Chicago Lewis explains her distaste for SEO because “the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff.” But SEOs are in the business of helping companies sell things, right? But that complaint is much larger in scope than search engine optimization.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. 15) Clickthrough Rate (CTR). A cross between a landing page and a “regular” website. 91) User Experience (UX). Learn more about how marketers can use APIs here.