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How to Align Your Sales Pitch with C-Suite Buyers

Openview

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Times have changed.

Pitch 74
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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

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SaaStr Podcasts for the Week with Qordoba and Gainsight — March 27, 2020

SaaStr

Before that, May started her career in the New York Office of Lehman Brothers raising capital for software companies. The pace at which Corona is impacting us all right now is so fast, it’s hard to keep up. Before that, May started her career in the New York office of Lehman Brothers, raising capital for software companies.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?).

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. One of the most prominent ceremonies that advertisers can learn from is the Clio Awards, which was held September 25th during Advertising Week New York. Commercials.

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Why the Agency World Loved 'Mad Men'

Hubspot

In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. Not just the center of the ad industry, New York was also a hub for innovation.