Cross-sell Event Production Product 
Salesforce
MAY 15, 2025
Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.
Martech
DECEMBER 26, 2024
Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.
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Sales Hacker
JUNE 2, 2021
The meeting began with the product marketing leader outlining how the messaging and positioning was changing. This was followed by the sales leader announcing how frustrated he was at not being asked for real world customer examples and pain points that could be used to drive the direction and components of this product release.
Salesforce
MAY 15, 2025
Agent API now lets you directly initiate Agentforce agents from your external applications (like those on Google Cloud) based on external events for instance, a user action in your app can trigger a corresponding update in Salesforce. This enables seamless cross-platform automation for tasks like data synchronization and notifications.
Hubspot
AUGUST 1, 2018
Think about it: If you called a company yesterday to report a defect in something you ordered, and then you chat them the next day about needing return instructions, you'd expect the person you're talking with to have access to previous interactions and know which product you’re sending back. Source: Forbes.
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