Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. McDonald’s phrase “Fries with that?”

B2B 113

B2B Cross-sell Pharmaceutical Account management 113

The 5% Institute

JUNE 19, 2023

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

Sell 52

Sell Objectives and Key Results Technique Customer Relationship Management 52

Highspot

NOVEMBER 9, 2023

Integration with CRM Systems The integration of digital sales rooms with sales tools like Customer Relationship Management (CRM) systems ensures that all interactions with prospects and customers are tracked, providing a 360-degree view of customer relationships.

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

The 5% Institute

JUNE 8, 2023

What is a sales process, and why is it important? Whether you’re selling products or services, having an effective sales process in place is crucial for driving revenue and achieving business growth. It encompasses everything from prospecting and lead generation to follow-up and after-sales service.

Process 52

Process Objectives and Key Results Represent Sales 52

Highspot

OCTOBER 11, 2023

Recruitment and Training Building a competent, successful sales team is crucial. Managers are involved in recruiting, sales coaching and training, and onboarding new sales representatives. Sales readiness: Ensure reps aren’t just trained but are also ready to sell.

Objectives and Key Results 59

Objectives and Key Results Quota Technique Construction 59

PandaDoc

AUGUST 9, 2023

Your LinkedIn profile is where you sell yourself to other professionals and prospects. It’s another channel to sell your message to prospects. Use this space to write a summary selling your unique skills and experience to industry leaders, peers, and prospects. You can choose up to 50 skills on LinkedIn.

Networking 83

Networking Legal Cross-sell Teamwork 83

The Lost Book of Sales

JULY 12, 2021

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52