Hubspot

APRIL 2, 2021

Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). It's the publisher version of the DSP.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Hubspot

DECEMBER 5, 2016

It turns out people really like cute animals -- even if those animals are promoting things. Other promotional clients include Petco, Figo Pet Insurance, and the Subaru Puppy Bowl. This cross-eyed feline is closer to matching Kim Kardashian's 88.3m 2) Loki: @loki_the_wolfdog. 3) Nala: @nala_cat.

Promote 78

Promote Gambling Follow-up Campaign 78

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. They’re best used when: You have very limited test period (holiday/promotion). Product Page (Option to buy, product information, cross-selling).

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. There was price, place, promotion, and product.

Pitch 76

Pitch Start-ups Up-sell Technology 76

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. We aren’t selling a product, we’re selling customers the best version of themselves. Emotion sells.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. It was a hit.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. It was a hit.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78