Remove Cross-sell Remove Lead generation Remove Referrals Remove X-functional
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A Quick Primer on B2B Conversion Optimization

ConversionXL

So instead of simply increasing the volume of leads on a landing page, you’re suddenly also supposed to factor in quality of leads, lifetime value, sales productivity, etc. So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different.

B2B 110
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Also, work with available sales or ecommerce revenue reporting to dig into the time between when a visitor first becomes a lead or enters items into the cart and the time they close as a sale.

Territory 111
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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. Number of referral requests.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 141
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A guide to sales workflow process to increase your profit

PandaDoc

This visual aid gives every member of your sales team a big-picture view of the entire selling process. More qualified leads A sales flowchart helps ensure every sales associate is following the established qualifying process. Find potential customers The first step to making a sale is prospecting or lead generation.

Process 52
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation.