A Quick Primer on B2B Conversion Optimization
ConversionXL
NOVEMBER 3, 2016
So instead of simply increasing the volume of leads on a landing page, you’re suddenly also supposed to factor in quality of leads, lifetime value, sales productivity, etc. So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different.
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