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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. It didn’t even make the Sagefrog priority list in 2022.)

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Test your messaging.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

After spending a couple of years in a sales role, that knowledge will assist you throughout your life in business and elsewhere. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anita Nielsen.

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Which Type of Sales Job Is Right for You?

Hubspot

Industry and career path: Are you interested in working for Software-as-a-Service (SaaS) companies? On the other hand, if you go into manufacturing sales, you’ll probably be responsible for handling deals from start to finish. It’s also harder to learn selling fundamentals when you’re operating solo or in a small team.

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5 Myths That Stop SaaS Companies from Moving Upmarket with Dropbox (Video + Transcript)

SaaStr

In almost any other industry, whether it is healthcare or consumer or manufacturing, 20% growth is phenomenal. When organizations actually go from starting up to selling to SMBs and going up market, the pool up market is undeniable. You’re trying to figure out how to sell to them. Why is that the case? The first one.