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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. It didn’t even make the Sagefrog priority list in 2022.)

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

Negative comments can drag down the success of a sale, so it’s important to eliminate them. They believe in what they sell. A passion for the product or service you offer can go a long way in closing deals. 7 Techniques on How to Close a Sales Deal. Once you understand their core problem, selling can really begin.

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What is Customer Obsession? Steps, Examples, & Importance

Salesforce

“The number one priority at companies with customer-obsessed cultures is providing service and support that makes their customers successful,” said Thomas Miller , senior director of alliances for Trifecta Technologies. At a tactical sales level, make it a goal to respond to customers in as close to real-time as possible.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. It’s become a well-compensated, highly respected and in-demand role.

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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. Marketing Strategy While Go-to-Market (GTM) strategy and marketing strategy share common goals, they are distinct concepts that focus on different aspects of bringing a product or service to market.

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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. Marketing Strategy While Go-to-Market (GTM) strategy and marketing strategy share common goals, they are distinct concepts that focus on different aspects of bringing a product or service to market.