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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 133
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. Run a functional investigation.

UX 126
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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52
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How to Identify Customer Pain Points: Comprehensive Guide

Lead Fuze

Cross-training Staff: Make sure everyone on your team knows your product/service inside out. One way to ensure continuous, up-to-date customer engagement is by incorporating live chat functions into your platform. The Power of Omnichannel Help Desk Software Omnichannel help desk software is like a superhero with x-ray vision.

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7 customer success metrics for SaaS

PandaDoc

Just getting in touch with customers can help you learn more about their unique situation and help you gain additional insights into how you can move the needle for their unique experience. As you can see, NPS becomes most actionable when you use it to engage with your customers directly and solicit feedback based on their user experience.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Value = (Knowledge + Process) x Skill x Attitude. Functional analysis.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

To navigate the list, you can filter out tools based on function as well as for which size company it works best. For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. We also gave the option to view only Peep’s favorite tools as well.