Martech

OCTOBER 23, 2023

Search engine users do not have a choice, says DuckDuckGo (Sept. During Weinberg’s cross-examination by Google, Google’s lawyer pointed out that DuckDuckGo’s market share is lower in Europe compared to the United States, even in countries where a default search engine choice screen has been introduced.

Trust 87

Trust Objectives and Key Results Engineering Negotiate 87

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 125

Retail X-functional Launch Non-Profits 125

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Most likely, they’ll only remember one—your main selling point.

UX 126

UX X-functional A/B testing User Experience 126

Gong.io

SEPTEMBER 14, 2022

But they generally include a thorough analysis of your product’s place in the market, prospective customer segments, product messaging, pricing, and other marketing initiatives. This strategy is effective for Software-as-a-Service (SaaS) products that provide a relatively simple user experience and don’t cost the earth.

Go To Market 62

Go To Market GTM Launch Promote 62

ConversionXL

NOVEMBER 15, 2016

Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? Remember that nurturing is about trust and relationships more than selling. Quick Guide to User Onboarding for SaaS Products. Pricing page.

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

DECEMBER 12, 2016

That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. Look at your best-selling products or best deals and emphasize them on the homepage above all other (make them #1 in the visual hierarchy).

A/B testing 124

A/B testing UX Cross-sell User Experience 124

ConversionXL

MAY 2, 2018

Enact price increases: Increase all your product prices to compensate for the loss you take on free shipping and see how your profit compares. Look at your best-selling products or best deals, and emphasize them on the homepage above all other (make them #1 in the visual hierarchy). Clarity trumps persuasion.

UX 133

UX Cross-sell Up-sell Price 133

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. Recommended reading: How Does Product Copy Format Affect User Engagement?

Conversion 105

Conversion Retail Price Territory 105

ConversionXL

JUNE 8, 2017

To find out, you will need to do proper user experience research. Do User Experience Research. User experience research or UX research, shouldn’t be limited to A/B testing programs only. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

SEPTEMBER 3, 2014

E-Consultancy’s Cross Channel Marketing Report 2014 , reports that only 2 in 5 responding companies “‘understand customer journeys and adapt the channel mix accordingly’ ”. This provides a visual path showing how users move from one page or event to the next. Image Source – Marketing Charts.

Customers 127

Customers Retail User Experience Cross-sell 127

PandaDoc

APRIL 12, 2022

Just getting in touch with customers can help you learn more about their unique situation and help you gain additional insights into how you can move the needle for their unique experience. As you can see, NPS becomes most actionable when you use it to engage with your customers directly and solicit feedback based on their user experience.

Customers 52

Customers X-functional Promote Price 52

ConversionXL

MARCH 1, 2016

According to Jeff Gothelf , author of Lean UX , conversion optimization is about “finding the right mix of value proposition, call to action and price point to convince a customer to take a deeper level of engagement with your product or service.”. Another place where UX and conversion optimization cross paths is when trying to find the why.

UX 66

UX Conversion A/B testing User Experience 66

SaaStr

JULY 10, 2020

We shut down something called the Evernote Market, which was selling physical goods, sunset some niche products like Evernote Food which had nice followings, but I felt were distracting from the larger priorities. Another benefit was the ability and the confidence, frankly, to experiment. Shifting to the fifth is around pricing.

E-commerce 75

E-commerce Price Start-ups Growth 75

Hubspot

FEBRUARY 25, 2016

Or would you prefer selling directly via social networks? Continued success will be contingent on native social ads that offer value without tarnishing the user experience. Another strategy is to relate sponsored tweets to an event-based keyword or hashtag which offers a special price or limited-time discounts on merchandise.

Retail 76

Retail Cross-sell Networking Drivers/motivators 76

Lead Fuze

JULY 6, 2023

Cross-training Staff: Make sure everyone on your team knows your product/service inside out. Don’t miss out on potential customers – provide multiple payment options to ensure a seamless user experience and foster customer loyalty. Check out their website design, pricing models, FAQs, and everything in between.

Customers 52

Customers Clients Lead generation X-functional 52

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. Another credibility tip: Have a pricing page, also linked on the homepage.

User Experience 101

User Experience UX Price Cross-sell 101

ConversionXL

APRIL 3, 2018

Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. What engages and when does that sell? Create intimacy. Hard to scale.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 4, 2012

If I’d have to pick one single thing that would sell a product online, it’s images. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Recommended reading: E-Commerce Copywriting: The Guide to Selling More. High price. Quality Product images.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

NOVEMBER 11, 2015

For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. No pricing about the product is available on their website, but from what I can gather from speaking with people is that they are focused on the “enterprise” (i.e. $$$$).”. ” HotJar does (almost) everything.

Conversion 124

Conversion A/B testing UX Consult 124

Salesforce

MAY 6, 2024

These systems include things like CRM , product catalog, pricing and quoting, order management, billing, channel and partner management, and customer service. This streamlining of processes into a single-user experience enables sales reps to prioritize and work more efficiently.

Cross-sell 52

Cross-sell Price Sales Growth 52

Salesforce

MAY 6, 2024

These systems include things like CRM , product catalog, pricing and quoting, order management, billing, channel and partner management, and customer service. This streamlining of processes into a single-user experience enables sales reps to prioritize and work more efficiently.

Cross-sell 52

Cross-sell Price Sales Up-sell 52

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. Another benefit was the ability and the confidence frankly to experiment. Shifting to the fifth is around pricing.

E-commerce 104

E-commerce Price Start-ups Growth 104

Salesforce

MARCH 12, 2024

For example, 60% of shoppers say they use their mobile devices to research and compare prices or products while they’re in a store. According to Erickson, “Successful SEO is a cross-functional endeavor. Similarly, merchandisers can surface new pages and work closely with SEO teams to get them optimized and cross-linked.”

E-commerce 52

E-commerce Non-Profits Engineering User Experience 52

ConversionXL

JANUARY 6, 2012

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. “Improve your dating skills” and “increase your dating success” are very vague, and vague doesn’t sell. Goal: Sell the product. Don’t just sell covered calls, sell your service.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

ConversionXL

MAY 24, 2013

Example: Our flower store’s business objective is to sell bouquets. If a large amount of people click on your e-book ad, but only a few people actually buy after seeing the price, you will want to dig deeper into the problem. Do these people look for products in different price ranges? Are they from different regions?

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. If the copy won’t sell them, what will? Copy either sells or it doesn’t.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

AUGUST 15, 2020

I mean, we can talk a lot about this, but that’s a little bit about where we’re headed on that, but it’s definitely a change in selling process, and then it’s definitely a change in the journey. If you go back to when we started Shopify, Tobi didn’t want to build a software platform, he wanted to sell snowboards.

Retail 82

Retail Start-ups Drivers/motivators Up-sell 82

Hubspot

MAY 3, 2024

I find it helpful and a positive experience, but I always cross-reference with other information sources. Meanwhile, 80% of bloggers say AI enhances user experience and can help improve their SEO efforts. However, if you want to add Notion AI to your workspace, the price starts at $8 a month per member.

E-commerce 68

E-commerce Niche Start-ups Service 68

ConversionXL

NOVEMBER 17, 2022

By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

AUGUST 1, 2018

Context means gathering, storing, and making accessible customer data — from recent orders to visits to pricing pages to their job title. And not only is conversational marketing data helpful for recognizing tech issues and common customer pain points, it also can identify opportunities for cross-sell and up-sell.

Conversion 78

Conversion CRM Cross-sell Technology 78