article thumbnail

How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Identify your target audience and anti-audience Target audience (SOM) : People actively seeking the specific benefits, price points and features your product offers. It attracts learners who prefer a more entertainment-based method, while those in a rush or seeking a rigorous academic structure look elsewhere.

CTR 106
article thumbnail

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Compared to educational videos, I believe pure entertainment videos are more challenging. Image source ).

CTR 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

Customers 102
article thumbnail

10 Email List Management Software Tools to Grow Your Brand

Hubspot

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. Price: Free plan, then $9-$299/mo. Price: Free plan, then $19-$599/mo. Price: $19-$49/mo. Price: $9-$149/mo. Price: Free plan, or $800/mo. Price: Available by contact.

article thumbnail

How To Make a Vlog [Step by Step]

Hubspot

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Impressions and click-through-rate (CTR) will tell you how attractive your thumbnail and title are. There are many video editing software available ranging in price, ease of use, and features. Exciting stuff.

Niche 101
article thumbnail

Can You Really Drive Traffic With Clickbait Articles?

Hubspot

It uses a popular culture reference, Baby Yoda from the "Star Wars" franchise, and is relatable to readers who are fans without giving the big benefit of the article away — the price of the item. Rather than spoil the big reveal of the article in the headline, this post has readers hooked until the very end to learn the price.

CTR 96
article thumbnail

5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. Each ad spotlights an individual product and its price. 1) Segment your audience.

CRM 75