Remove CTR Remove Follow-up Remove Niche Remove Real Estate
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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who fills out a form but never follows through to become a client or customer? Include qualities that relate to your offer, such as: Location Scope of service Compatibility Requirements Style Consider a Japan-based real estate investment company using Google Ads to attract investors. It’s the landing page’s job to convert.”

CTR 115
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR. Following each spike in brand mentions, organic traffic grew.

CTR 98
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. We follow the traditional funnel strategy—top, middle, and bottom—when thinking of content to create.

CTR 129
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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Background photo The background photo section also gives you ample real estate to tell profile visitors what you (and your business) are all about.

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YouTube advertising: The ultimate guide

Search Engine Land

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Ad placement: Where your ads appear on YouTube (e.g., Marital status. Education status.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. This depends on the niche, business model and keyword types. If users are prompted to create an AI overview, a certain portion will follow through and create one.

CTR 137