article thumbnail

How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who fills out a form but never follows through to become a client or customer? Include qualities that relate to your offer, such as: Location Scope of service Compatibility Requirements Style Consider a Japan-based real estate investment company using Google Ads to attract investors. It’s the landing page’s job to convert.”

CTR 106
article thumbnail

How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR. Following each spike in brand mentions, organic traffic grew.

CTR 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. If users are prompted to create an AI overview, a certain portion will follow through and create one. But how big will that impact be?

CTR 133
article thumbnail

Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

You have been hired by a local real estate agent to improve the SEO of their website. Format your answer so that it’s easy to follow. You have been hired by a local real estate agent to improve the SEO of their website. Format) Format your answer so that it’s easy to follow.

article thumbnail

How out-of-order ad promotion works on Google Search

Search Engine Land

The following table shows an example of two ads with different predicted CTRs and maximum CPCs and how those factors combine to determine ad rank and position on the page: But there is more complexity than what the table indicates. This allows a more relevant ad to take the premium real estate.

Promote 112
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In short, a KPI can be made up of multiple metrics, but not all metrics are KPIs. When doing so, pay attention to the make up of your audience. An engaged session is logged when a visitor completes one or more of the following: Views a page for 10 seconds or longer; Views more than one page; Triggers a conversion event (e.g.,

CTR 105
article thumbnail

Amazon advertising optimizations to crush Q4

Search Engine Land

Sponsored products are cost-per-click ads that show up on Amazon’s results page when a customer searches for something. You should look at other factors such as impressions, click-through rates (CTR) and conversions to determine your target ACoS. You risk using up your budget allocation much faster than usual.