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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action.

B2B 128
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The Ultimate Guide to Google Search Console in 2018

Hubspot

Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). Google Tag Manager container snippet code: Copy the GTM container snippet code associated with your site. You need View, Edit, and Manage container-level permissions in GTM for this option.).

CTR 101
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How to deploy advanced schema at scale

Search Engine Land

Schema deployment has always been a resource and time-intensive process requiring SEO, IT, content, analytics, and digital marketing teams to come together. A 3-stage schema deployment process for better SEO results Breaking down the deployment process into three stages can help address these challenges: Pre-deployment phase.

GTM 80
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Artificial Intelligence (AI) refers to a system of computers, software, machines and processes that simulate certain aspects of human intelligence such as image perception, voice recognition and reasoning. Click Through Rate (CTR). Average Contract Value (ACV) is the average revenue you derive from a single customer in a given period.

B2B 105
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Rich results: 22 things every SEO pro needs to know

Search Engine Land

Processing…Please wait. Or, if you’re into Google Tag Manager, you can add structured data with GTM. When making a play for the added SERP real estate and CTR of product rich results, it is strongly advisable to fulfill more than just the minimum required properties. Get the daily newsletter search marketers rely on.