Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. Armed with my 25 years of being a human on this planet, a generous network of people who offered up their words for this piece, a byline in this “trade rag,” and only two weeks of time – here’s what I managed to put together.

Engineering 126

Engineering Niche Promote Up-sell 126

ClickFunnels

JANUARY 26, 2022

Mark Zuckerberg’s wildly successful social network boasts over one billion daily active users and has become a cornerstone of the modern web. Which niche do you have the potential to dominate? The key for successful podcast advertising is, yet again, understanding your product, its niche and the buyers within that niche.

Niche 246

Niche Click Through Rate Sales A/B testing 246

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). If your click-through rate (CTR) is declining for display ads, advertorials can help. Strike a balance between informational and promotional content.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. Spotlight ads promote a special offering and use LinkedIn profile data to personalize each ad. It might seem a little bit intimidating. Actually, yes.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Hubspot

NOVEMBER 11, 2020

Authority in your online niche (based on number of inbound links ). Is the bulk of your traffic coming from social media sites per your heavy social media promotion but few visitors are coming in from organic search -- or vice versa? Be sure that you're also spending time promoting on social media. Number of Inbound Links.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

Hubspot

JUNE 29, 2020

A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes. LinkedIn's emphasis on professional content makes Pages the perfect place for them to promote its company culture. The Content Ad above promotes an ebook about supply chain management. Image Source.

CTR 101

CTR Campaign Promote Launch 101

Hubspot

SEPTEMBER 16, 2015

Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Your CTR will show you not just how many people received your email, but how many people are taking the next step and interacting with it. Clickthrough Rate. 2) Blog Manager.

CTR 76

CTR Lead generation Campaign Sales 76

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. Click-through rate (CTR).

Campaign 98

Campaign B2B Lead generation CTR 98

ConversionXL

APRIL 3, 2019

Deep Learning is the idea of neural networking. Convolutional neural networks (CNNs) are used for image and video recognition. Recurrent Neural Networks are good for time-series data. Generative Adversarial Networks (GANs) are good at creating fake data and images from other data and pictures you train it on.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114