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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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Which Links in Your Email Marketing Get the Most Clicks?

Hubspot

Note: a dedicated email send is one that promotes a specific offer as opposed to a newsletter that covers a range of topics and offers.). These are the links that enable recipients to share the content of the email within their social networks. Emails Promoting Ebooks Get a Higher CTR Than Emails Promoting Webinars.

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The Ultimate Guide to PPC

Hubspot

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. RevContent focuses specifically on promoting content through PPC. Offer promotion is great if you’re running a limited time offer, product or service discount, or contest. Quality Score. Maximum Bid. RevContent.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. Run customer questionnaires to work out your Net Promoter Score (NPS). Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). If your click-through rate (CTR) is declining for display ads, advertorials can help. Advertorials also have their critics. That’s a less-than-explicit signal.

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This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

Social media has long been a (relatively) dependable distribution channel for digital publishers, but recent algorithm changes across multiple social networks increasingly favor native content over links that take users off site. Featured snippets and other on-page search features are taking a toll on CTR from SERPs.