Remove CTR Remove Niche Remove Real Estate Remove Up-sell
article thumbnail

How to transform your Google Ads headlines with anti-audiences

Search Engine Land

To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points? The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

CTR 104
article thumbnail

How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. selling over 400,000 eBikes in the last four years. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR.

CTR 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. If possible, create up to three videos a week and, at worst, create one video a month. Use it sparingly.

CTR 129
article thumbnail

YouTube advertising: The ultimate guide

Search Engine Land

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Ad placement: Where your ads appear on YouTube (e.g., Marital status. Education status.

article thumbnail

LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Background photo The background photo section also gives you ample real estate to tell profile visitors what you (and your business) are all about.

article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101
article thumbnail

How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. This depends on the niche, business model and keyword types. Like any SERP with many SERP features, the CTR is affected by their appearance and placement.

CTR 133