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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. User experience. Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR. Conversion rate.

Price 116
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How to navigate SEO in a multi-platform world

Search Engine Land

User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Google’s goal is to provide the best answer for the user – and the best user experience plays a pivotal role in that process.

UX 112
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Nudge Marketing: From Theory to Practice

ConversionXL

Sure, retailers and businesses are fond of using exit-intent overlays, smart notifications, reviews, default options, and product badges. (We’ll Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. Why nudges work online. This is called anchoring.

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This day in search marketing history: January 14

Search Engine Land

2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. 2008: The ban seemed to have caused their stock price to drop 45% in one day. 2014: Creating Links That Offer The Best User Experience by Erin Everhart.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

User-friendly plans: Make sure its features align with your needs. Appropriate budget: Its price points must align with your budget. CTR in a non-segmented email campaign 88% of users agree that they are more likely to respond to an email favorably if it looks like it’s been specifically created for them.

Customers 136
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How To Identify & Improve Crappy UX Issues

ConversionXL

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. CTR to key pages.

UX 113
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How to Find & Fix Terrible UX On Your Site

ConversionXL

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. CTR to key pages.

UX 62