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This day in search marketing history: January 30

Search Engine Land

New Google Search Console adds a security issues section 2019: In anticipation of the old Google Search Console going away, Google moved the security issues into the new version. Google Adds Snow Conditions & Interaction Mobile Weather Results 2011: Google showed live snow results on the search results for ski resorts.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Traffic by channel adds meat to the bones of overall traffic. Traffic from users that entered a URL into a browser, clicked on a saved bookmark, or clicked on a direct link from outside of the browser (e.g., Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries.

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Rich results: 22 things every SEO pro needs to know

Search Engine Land

You don’t have to be a web developer to add markup to your website. Or, if you’re into Google Tag Manager, you can add structured data with GTM. For example, if you want to markup an article page , you will need the recommended properties: Author Author name Author URL Date modified Date published Headline Image.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization.

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SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

For this article, I''m going to talk about how to add those keywords to your website once your research is complete. The methodology I''m outlining is one to keep with you as you add new site content in the future -- but is also good for a one-time SEO overhaul. Start With a Site Audit. Start With a Site Audit. Duh, right?)

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

One of the most effective levers you can pull to boost your quality score is Click-through-Rate (CTR). And one of the most effective levers you can pull to boost your CTR is crafting compelling ad copy. For example, if you see mobile converting 50% worse than desktop, you can add a -50% bid modifier on mobile clicks.

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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. These extensions take up more real estate on SERPs and, therefore, stand out.