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Tech Partner Guide to the Summer ’25 Release

Salesforce

We’ve sifted through the details to bring you the key highlights across critical areas, so you can focus on what matters most: creating exceptional value for your customers. Enhanced Packaging will soon feature entire Agent Templates, enabling your customers to easily deploy fully configured partner agents. Why should you care?

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Google expands Vehicle Listing Ads to new markets

Search Engine Land

Clicking on a VLA directs customers to the vehicle description page on your website. VLA support both new and used vehicle inventory from dealers, retailers, aggregators or original equipment manufacturers (OEMs). Google utilizes this information to match customer searches with the most relevant cars. Eligibility.

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When Selling Cars, Know Your Customers or Lose Them

Salesforce

Here’s a cautionary tale for automakers and car dealers: Vanessa, a loyal customer of an iconic car brand, expressed interest in a new model online. She began corresponding with a salesperson, but they didn’t seem to know her as a customer and were too busy to give the information she needed.

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9 call analytics platforms for marketing teams to consider

Martech

Target customers. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Provides a real-time view of the customer journey to have smarter customer conversations. Target customers. Atlanta-based CallRail was founded in 2011. CallSource.

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Tech Partner Guide to the Summer ’25 Release

Salesforce

We’ve sifted through the details to bring you the key highlights across critical areas, so you can focus on what matters most: creating exceptional value for your customers. Enhanced Packaging will soon feature entire Agent Templates, enabling your customers to easily deploy fully configured partner agents. Why should you care?

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). The new joint solution is improved by having the OEM technology embedded into its application, providing increased value to the end customer.

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