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What Does the Future Hold for Conversion Optimization?

ConversionXL

research, data analysis, UX, psychology, copywriting, design and many more skills).”. As Maarja Käsk said in a Facebook group discussion , “everything a CRO-minded designer does & knows how to do will be common knowledge for all UX/UI designers. For example, most people don’t understand what a p-value is.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. There are still marketing teams that don’t own a revenue number, which is crazy.

GTM 95
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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

The only thing I would say that I dislike about it is that it does take some time to build out your custom reports, but if it were easy to build then there wouldn’t be a need to outsource a data hub for everything your company needs, which in my professional opinion is just part of the game. Grow is a great BI tool.

B2B 117
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Achieving a great customer experience that delights demanding customers (and delivers for demanding stakeholders) isn’t easy—even in the most forward-thinking organizations. Right now, you’re just like your new customers.

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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Why create a custom attribution tool? Below, I share how to unleash the full potential of raw data and start using Google BigQuery ML tomorrow to build sophisticated attributions with just a bit of SQL—no knowledge of Python, R, or any other programming language needed. The challenge of attribution. projectId.segmentstream.mlModel`.

SQL 91
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A Founder’s Guide to Getting More Leads – ASAP (Video + Transcript)

SaaStr

And you need to always think about sort of collapsing the time and space between the customer you want and your company. Janine Pelosi : And then I describe our customers as like a cult following. So we were in that siloed mindset of trying to understand the people that we’d already convinced to become our customers.

Up-sell 52