ConversionXL

APRIL 23, 2019

Motivated buyers come here to finish their order. Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. The bottom line is this: Behavior = Motivation x Ability x Trigger. You want to aim for the top right of the graph—high motivation, easy to do, a trigger in place.

E-commerce 115

E-commerce X-functional UX Drivers/motivators 115

ConversionXL

JULY 11, 2016

‘Profit is a result of user motivation.’ ’ The impact of rising the user motivation is higher than reducing friction. Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

MAY 14, 2014

We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” So he’s not going to be motivated to do anything about it.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

APRIL 3, 2019

UX is a ranking factor (maybe): Google trains machine-learning models to like the same things that people like. Thus, we should be building SEO hypotheses from UX fundamentals. Get people motivated to act. Ryan Thomas: “Optimizing for Email Signups”. Email capture can sometimes work against your primary goals Ex.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

APRIL 6, 2016

6 Factors that can increase motivation and action: Seeking Pleasure. 6 Factors that can decrease motivation and action: Time. Gravity (customer’s initial motivation). Angle (motivation you provide – both conscious and non-conscious). Motivation = Emotion. Avoiding Pain. Seeking Hope. Avoiding Fear.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

DECEMBER 9, 2013

How is it that “Anger” is the strongest motivator for sharing on NYTimes while “Curiosity” is the primary motivator for Reddit? It’s important to note that Aaron Walter, their chief of UX wrote the book on designing for emotion , which is essential reading if you want to go deeper into this subject.

Sales 126

Sales B2B E-commerce B2C 126

Hubspot

MAY 9, 2019

Inbound Marketing for Ecommerce by Groove Commerce. Discover easy ways to ignite your site's performance with this comprehensive guide to e-commerce inbound marketing. Communication Skills - Persuasion and Motivation by Alison. Free UX Design Course by Springboard. Alison Free Diploma in E-Business by Alison.

E-commerce 101

E-commerce Negotiate Technique Finance 101