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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? That’s when we started leaning into retail media networks in a really big way.

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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A: I worked at a number of companies before, but began at Georgia-Pacific in 2016.

Retail 108
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The 13 Best College Facebook Pages (And What Sets Them Apart)

Hubspot

They cross-promote with other social networks. UC Berkeley has cross-promotion across all their social media accounts down pat. The cross promotion culminated in a compilation album on their Facebook Page (pictured below) and a compilation on their website of social engagements across all the social platforms.

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Sales Pipeline Radio, Episode 148: Q&A with Scott Ingram @ScottIngram

Heinz Marketing

Divided into four motivating sections covering mindset, relationships, sales careers, and sales processes, this book will show you how high achievers sustain stellar results on a daily basis. If you’re joining live on the Funnel Media Radio network, listening at work today, happy new year, I hope the year is off to a great start.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

And because the driver or the impetus for this economic turmoil wasn’t really lack of consumer confidence or lack of consumer resources, it’s not clear that consumers don’t have the money to spend. Jasom Lemkin: Georgia doesn’t suggest it. I doubt it. Keith Rabois: No, that’s true.

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SaaStr Podcast #222: Ben Braverman, Flexport CRO Discusses Why Specialization Does Not Lead To The Best Customer Experience

SaaStr

Helped them go from being a social network to an ad network. Ben Braverman: The reality is most of our customers, if you’re a Georgia Pacific, who this year, they’ll trust us to book about 65,000 containers to their cargo, outbound from the US, that relationship started with a small test. They are brilliant Brits.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Your reps just need a push to stay motivated. SPIFFs, or S ales P erformance I ncentive F unds, are short-term sales incentives used to motivate salespeople to achieve goals or sales targets within a set timeframe. If you’re looking for long-term, structured motivation, focus on commissions.