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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok. Take skincare brand Bulldog. Branded Effects.

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

The bottom line is this: Behavior = Motivation x Ability x Trigger. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. Here is the actual workflow on Amazon’s mobile commerce application: Done and done. Here’s the model: Used with permission from Persuasive Tech Lab.

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

Are you promoting the right products to the right people at the right time? It’s not about batching and blasting or promoting as many products as you can cram into one email. Direct Marketing / Promotional Emails. If user did X, send them Y three days later if they haven’t done A, B and C. Good Example: J.Crew.

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function. inaudible] intellectually honest, who are you going to promote under you?

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

X and it’s not [inaudible 00:20:29]. 15 to 20% are in collaboration, sharing E-Learning, even just e-commerce. I mean, there’s a couple public companies, several private companies, but it had step function. What I mean step function, I’ll give you some real numbers. Do you just do the deal?

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Sales Pipeline Radio, Episode 232: Q & A with Benjamin Shapiro @benjshap

Heinz Marketing

It was kind of the Uber for X age. He’s a business development person at one of the biggest e-commerce companies in the world. But my girlfriend at the time said she was ready for a promotion to fiance, but I needed to go get a steady paycheck to pay for the ring. VC-backed startup, early stage company.

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