Sun.Oct 29, 2023

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There Is No Demand Generation

Iannarino

There is no such thing as demand generation. Unless you show up to work to find a long line of people outside the front door insisting that you sell them your product or service, there is no demand. But don’t worry, you need not create demand, as humans already have desires, needs, and fears.

Up-sell 256
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Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe?

SaaStr

Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? Let me simplify it all to 4 simple pieces of advice: For most U.S. companies: Start marketing, supporting and talking to European customers as a distinct segment once you have 10 of them. If you can get 10, you can (of course) get 100. It’s OK to let the first 10 find you, though.

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The Art and Science of Complex Sales Podcast

Membrain

Are you tired of the push and pull of sales? Then this episode will change your perspective. In an intriguing conversation with Mark Burton Brown from Engagement Partners, we redefine sales as a collaboration and problem-solving process.

Sales 80
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Top SaaStr Content for the Week: OpenAI’s Head of Sales, New Workshop Wednesday with Divvy, SaaStr’s CEO and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Are We Back to a 6x World? 10+ Actionable Things You Can Do To Scale Faster In The Early Days The Chat GPT Growth Story: How AI is Changing the Way We Work The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long (Updated) Dear SaaStr: My Top Sales Rep Made $600,000 a Year —

GTM 91
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Win’s App of the Week – Photopea

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing My app of the week this week is a web app called Photopea. Since I don’t have Photoshop, when I need to edit images and create graphics or new designs but need more power than Canva or similar apps, I turn to Photopea. Photopea is a free, web-based image editing application that allows you to perform a wide range of editing tasks right from your browser.

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My App Stack: Nivas Ravichandran, Head of Marketing at Spendflo

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one with Chandar Pattabhiram, CMO at Coupa, check it out here. This week we have Nivas Ravichandran, Head of Marketing at Spendflo!

Growth 87
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The Ultimate Guide To Choosing an Applicant Tracking System

G2

Choosing the right applicant tracking system (ATS) is critical for hiring the most talented employees. This guide will help you understand the benefits and features of ATS.

Product 52