Martech
DECEMBER 16, 2024
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.
Iannarino
DECEMBER 16, 2024
The secret to winning more deals lies in meaningful conversationsnot in algorithms.
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SaaStr
DECEMBER 16, 2024
Who we are hiring for at Team SaaStr: – Director of Content: Take over and manage a big part of our content calendar, and help manage our speakers and webinars. The engine already works here, you don’t have to create content (unless you want to), but you need to own a big chunk of the calendar and speakers. You have to be able to work at scale and with a lot of volume of content (30+ posts, 2 podcasts, 2 youtubes a week; 200+ speakers a year; 50 workshop wednesdays).
Martech
DECEMBER 16, 2024
As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
DECEMBER 16, 2024
Business intelligence (BI) is making a significant impact across industries by helping organizations use data to make better decisions and improve operations.
Salesforce
DECEMBER 16, 2024
Today’s customers demand seamless, personalized, and connected experiences at every interaction. To meet this expectation, your systems and teams must work together to deliver tailored interactions. A customer relationship management (CRM) can help you scale your small business, and drive connected experiences. This free webinar , brought to you by the Salesforce SMB & Growth team, explores the benefits of a unified suite that combines marketing, sales, service, and commerce in a singl
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 16, 2024
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.
G2
DECEMBER 16, 2024
An organizations data, applications, and technology resources reside in a data centeran essential component for business operations and continuity. However, with the increasing complexity and volume of data, keeping these resources secure and functioning efficiently becomes a significant challenge.
Partners in Excellence
DECEMBER 16, 2024
As the year comes to a close, I find myself in a lot of conversations combining both reflection on what has happened and forward looking perspectives on the coming year. There’s a common element to these conversations–the people that reach out to me tend to share similar mindsets to mine. That common element is best described as “passion.” While the word never surfaces, it underlies each of these conversations.
Martech
DECEMBER 16, 2024
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
DECEMBER 16, 2024
Dear SaaStr: If a VC Backs Out of a Signed Term Sheet, Should the Entrepreneur Spread the Word? No. First, theres a good chance its at least 1% your fault. Rarely in an auto accident is one party truly 100% at fault. Are you sure you didnt hide something, even inadvertently? That you were totally upfront about that issue with your co-founder? Etc. etc.
Martech
DECEMBER 16, 2024
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Martech
DECEMBER 16, 2024
TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, 2025, the day before Inauguration Day. TikTok says the law violates the First Amendment. “The Act will shutter one of Americas most popular speech platforms the day before a presidential inauguration.
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