Mon.Dec 16, 2024

article thumbnail

The 13-point roadmap for thriving in the age of AI search

Martech

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

article thumbnail

Who / What We Are Hiring For at Team SaaStr. Join Us!!

SaaStr

Who we are hiring for at Team SaaStr: – Director of Content: Take over and manage a big part of our content calendar, and help manage our speakers and webinars. The engine already works here, you don’t have to create content (unless you want to), but you need to own a big chunk of the calendar and speakers. You have to be able to work at scale and with a lot of volume of content (30+ posts, 2 podcasts, 2 youtubes a week; 200+ speakers a year; 50 workshop wednesdays).

B2C
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Ignore Your Brand

Engage Selling

Sick of being lumped together with the competition? Forget the apples-to-apples battle. Let’s shift the game in your favor with strategies that make you unforgettable. For more strategies like this, … The post Don’t Ignore Your Brand first appeared on Colleen Francis - The Sales Leader.

article thumbnail

From guesswork to growth: How to build a customer-centric marketing strategy

Martech

As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.

article thumbnail

Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

article thumbnail

Where’s The Passion?

Partners in Excellence

As the year comes to a close, I find myself in a lot of conversations combining both reflection on what has happened and forward looking perspectives on the coming year. There’s a common element to these conversations–the people that reach out to me tend to share similar mindsets to mine. That common element is best described as “passion.” While the word never surfaces, it underlies each of these conversations.

article thumbnail

TikTok files challenge with Supreme Court

Martech

TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, 2025, the day before Inauguration Day. TikTok says the law violates the First Amendment. “The Act will shutter one of Americas most popular speech platforms the day before a presidential inauguration.

More Trending

article thumbnail

Proven Human-Centered B2B Sales Strategies That Outperform AI-Driven Solutions

Iannarino

The secret to winning more deals lies in meaningful conversationsnot in algorithms.

B2B
article thumbnail

35+ Business Intelligence Statistics for 2025

G2

Business intelligence (BI) is making a significant impact across industries by helping organizations use data to make better decisions and improve operations.

article thumbnail

How to Deliver Connected Customer Experiences for Small Business: Webinar Insights

Salesforce

Today’s customers demand seamless, personalized, and connected experiences at every interaction. To meet this expectation, your systems and teams must work together to deliver tailored interactions. A customer relationship management (CRM) can help you scale your small business, and drive connected experiences. This free webinar , brought to you by the Salesforce SMB & Growth team, explores the benefits of a unified suite that combines marketing, sales, service, and commerce in a singl

article thumbnail

Zero-Shot Learning: Unlocking New Possibilities in AI

G2

Discover what is zero shot learning and how it enables large language models to recognize new concepts without prior training. Learn ZSL's pros and cons.

article thumbnail

How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

article thumbnail

5 essential priorities for marketers in 2025

Martech

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.

article thumbnail

What is Data Center Monitoring? Exploring Its Role in Security

G2

An organizations data, applications, and technology resources reside in a data centeran essential component for business operations and continuity. However, with the increasing complexity and volume of data, keeping these resources secure and functioning efficiently becomes a significant challenge.

article thumbnail

Take the 2025 State of Your Stack Survey

Martech

TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.

article thumbnail

Creating personas for account-based marketing (ABM): Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

article thumbnail

New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.