Anthony Cole Training
DECEMBER 27, 2024
We know that salespeople who accomplish their goals do these things consistently: Their goals are written down and they have a plan to achieve them. They have a timeframe that they stick to and their goals are defined and measurable. Lastly, they have an accountability partner or a coach to keep them on track. A sustainable sales goal plan is more than just thinking about and writing down goals.
Martech
DECEMBER 27, 2024
For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod
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SaaStr
DECEMBER 27, 2024
So as we wind down 2024 … what were the most popular SaaStr posts of the year to catch up on? We had 940 posts in 2024 alone! Let’s look at the Top 10 SaaStr Posts of the Year: #1. Venture-Backed or Bootstrapped? Theres a Third Way. Just Raise One Round. #2. How Revenue Multiples Really Fall After Each VC Round #3. A Framework For Your First SaaS Sales Comp Plan #4.
Martech
DECEMBER 27, 2024
In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
DECEMBER 27, 2024
SaaStr CEO and Founder Jason Lemkin recently sat down with HubSpot Chairman and co-founder Brian Halligan , who shared valuable insights on the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. Here are the key takeaways from part 1 of this interview. Reflecting on Company Outcomes as a Founding CEO We started with Brian flipping the tables a bit and asking Jason a question to kick off the interview: “I know this is a podcast supposed to be interv
Martech
DECEMBER 27, 2024
Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.
SaaStr
DECEMBER 27, 2024
Dear SaaStr: How Much Money Have VCs Lost on Startups In the Past 5 Years? Im going to estimate about $200-$300 Billion of losses. Not all realized yet, but about that much. Why $300 Billion? Roughly, VCs model losing money on about 40% of their deals, but only 20% overall. The losses arent equal, and you can mitigate them by not making further investments.
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