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Key takeaways Engaging stakeholders at high-value business accounts on social media—notably, LinkedIn—offers a number of advantages for today’s enterprise sales teams. While marketing and enablement craft content to boost buyer and brand engagement, sales reps should spend time sharing those assets with select leads on social media. Pipeline marketing , industry events, and cold calling remain vital for generating leads, but social selling offers another viable lead-gen and -nurturing approach.
Success breeds success. We begin the week with one of my shorter articles. Three weeks ago, I wrote that the Red Sox believed that trading Rafael Devers, their best hitter, would make them a better team. Shortly thereafter they started their current 10-game winning streak. Last week I wrote, discussed, ranted and celebrated the 20-year legacy of #BaselineSelling and how one-on-one coaching wins the day.
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Julie Hansen , sales trainer, former actor, and author of Look Me in the Eye. Julie shares her journey from media sales to acting and how her performance background shapes her sales training today. Together, they explore how salespeople can build trust through the camera, why presence matters more than perfection, and how to rethink virtual communication as a strategic asset rather than a limitation.
Dear SaaStr: How Do I Know If My New VP of Marketing Is Working Out? It’s tough. Way too many senior marketers today just want to be strategists. Or just manage a few agencies and work on brand. That’s not what you need. You’ll know if your VP of Marketing is working out by looking at a few key indicators, and you should start seeing results relatively quickly—within the first 90 days.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
I struggled, perhaps still am, with the title of this post. I am alternating between the current title and: TL;DR;DC–Too Long; Didn’t Read; Don’t Care Automating Ineffectiveness Stop The Insanity! What Are We Automating? Why Are We Wasting Our Time Doing That? There were a few more, but you get the point. I read article after article about tricks and hacks that save us time, make us more efficient, allow us to do more.
“This is the most stressed I’ve ever been. And that’s actually a good sign.” — Aaron Levie, CEO Box “Right now we’re in an environment where nobody can take any of their position for granted,” Levie shared during our conversation. “My stress is absolutely a corollary to how interesting the technology industry is.
I’m required to provide this disclaimer: This post is for qualified investors only! I am creating the ultimate AI Agent. It’s an entirely new business model for AI Agents. In reviewing it with others, we expect to achieve 10X Unicorn status within 6-9 months. We are not creating just another Agent. We are building a new category, one that creates revenue from both the buyer and seller, and that scales itself.
I’m required to provide this disclaimer: This post is for qualified investors only! I am creating the ultimate AI Agent. It’s an entirely new business model for AI Agents. In reviewing it with others, we expect to achieve 10X Unicorn status within 6-9 months. We are not creating just another Agent. We are building a new category, one that creates revenue from both the buyer and seller, and that scales itself.
Industrial control systems (ICS) are the backbone of large-scale production, distribution, and critical infrastructure operations. But today’s systems are no longer just about automation — they are strategic enablers of uptime, data-driven optimization, and cybersecurity resilience. As industries face increasing pressure to boost throughput, comply with evolving standards, and reduce the risk of unplanned downtime, ICS upgrades have become a high-impact investment.
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