Mon.Nov 25, 2024

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“The Three Months of Strong Growth” Rule in Raising Venture Capital

SaaStr

So to raise seed and post-seed money from VCs, you need to show traction. What’s that? Roughly: Before $1m ARR, growing 10%-15% a month Around $1m ARR, growing 8%-10% a month or so Around $10m ARR, ideally doubling Etc. Being on track to Triple Triple Double Double after $1m ARR , and growing faster earlier than that. No, It’s Not Any Harder to Get Funded Today.

Growth 120
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A holiday gift guide for marketers

Martech

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Teamwork 119
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Dear SaaStr: How Many Opportunities Should a Sales Rep Handle?

SaaStr

Dear SaaStr: How Many Opportunities Should a Sales Rep Handle? You sort of need to back into it based on your opportunity-to-closed deal ratio. The ratio can vary widely … maybe from 5%-20%, and to some extent, can be influenced even by the definition of an opportunity. The competitive landscape will also be a big influencer. But in general, 15%-20% is considered Pretty Darn Good.

Quota 98
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How Marketing Cloud Account Engagement Customers Can Access New Functionality

Salesforce

Marketing Cloud Account Engagement has come a long way in the last year. At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Your Easiest Referrals

Engage Selling

I get it, referrals aren’t always easy to come by. But here’s the silver lining—you’re probably overlooking a referral goldmine right within your current clients. For more strategies like this, … The post Your Easiest Referrals first appeared on Colleen Francis - The Sales Leader.

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3 steps to increase your martech budget

Martech

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challe

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Improve customer experience with zero-party data: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Customers 116