May, 2009

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3 Guerrilla Social Media Marketing Secrets Part 4

Closing Bigger

This is part part 4 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 9. Amazement – “Tell stories because stories are not boring.” – People love stories, that’s why they follow you on Twitter, they are following the story of your personal brand at 140 characters at a time.

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Can You Afford What Rudeness Is Costing Your Business?

Sales Gravy

In today's fast- paced business world where too many people claim that they don't have time to be nice, it's easy to overlook the details that can help you grow your business, increase your profits and build long lasting client relationships.

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3 Guerrilla Social Media Marketing Secrets

Closing Bigger

In continuing with the series from last week here are 3 Guerrilla Social Media Marketing Secrets inspired by the Father of Guerrilla Marketing my friend Jay Levinson : 6. Assortment of Weapons – Use a diversity of tools. Start with a blog or highly socially enabled site. Then use and master all of the major tools. You will identify over time which ones you have a talent for using, and which ones your market responds to best.

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10 Tips on Doing Business in Vancouver

Closing Bigger

Today’s blog post is on the lighter side. Some of my comments are in jest so please take them with a grain of salt. The post was inspired by a series of tips I posted on Twitter and the response I got from people on Twitter. For those of you who are new to Vancouver or plan on visiting for business here are 10 tips on doing business in Vancouver: Tip #1 : Doing business in Vancouver: Your meeting has a good chance of starting late.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Social Media ROI for Business

Closing Bigger

The most common question I hear as a consultant when working with clients to integrate their sales, marketing and social media strategies is “What is the ROI ( Return on Investment ) for Social Media and Social Networks.” Many business people and companies struggle with the ROI on tools like Twitter, Blogging, FaceBook, or Video online. Based upon a book I have been working on called “Social ROI” which addresses the ROI in community engagement I have put together this podcast on 26 ways to meas

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Social Media ROI for Business

Closing Bigger

The most common question I hear as a consultant when working with clients to integrate their sales, marketing and social media strategies is “What is the ROI ( Return on Investment ) for Social Media and Social Networks.” Many business people and companies struggle with the ROI on tools like Twitter, Blogging, FaceBook, or Video online. Based upon a book I have been working on called “Social ROI” which addresses the ROI in community engagement I have put together this po

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Marketing and Sales Has Changed Have You?

Closing Bigger

Today’s Reality: Today’s consumer has a lot of choice. They also have access to many points in the distribution chain that they never had before. This poses many opportunities for entrepreneurs, sales professionals, and anyone else involved in the value chain. Marketing and sales has changed. This is a positive thing for progressive marketers and sales people, but it also offers up many challenges for those who are selling like it was 1999.

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3 Guerrilla Social Media Marketing Secrets Part 4

Closing Bigger

This is part part 4 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 9. Amazement – “Tell stories because stories are not boring.” – People love stories, that’s why they follow you on Twitter, they are following the story of your personal brand at 140 characters at a time.

article thumbnail

3 Guerrilla Social Media Marketing Secrets

Closing Bigger

In continuing with the series from last week here are 3 Guerrilla Social Media Marketing Secrets inspired by the Father of Guerrilla Marketing my friend Jay Levinson : 6. Assortment of Weapons – Use a diversity of tools. Start with a blog or highly socially enabled site. Then use and master all of the major tools. You will identify over time which ones you have a talent for using, and which ones your market responds to best.

B2B
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10 Tips on Doing Business in Vancouver

Closing Bigger

Today’s blog post is on the lighter side. Some of my comments are in jest so please take them with a grain of salt. The post was inspired by a series of tips I posted on Twitter and the response I got from people on Twitter. For those of you who are new to Vancouver or plan on visiting for business here are 10 tips on doing business in Vancouver: Tip #1 : Doing business in Vancouver: Your meeting has a good chance of starting late.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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3 Guerrilla Social Media Marketing Secrets

Closing Bigger

Last week I posted Guerrilla Social Media Marketing secrets 1,2 and 3. There are 19 Guerrilla Marketing secrets and after chatting with Jay Levinson he gave me the go ahead to share a few more. So here’s secrets 4,5 and 6 based upon my interpretation of Jay’s 19 secrets: 3. Consistent – Don’t change your identity. Brands, relationships, trust, and technology all take time for adoption and acceptance.

B2B
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3 Guerrilla Social Media Marketing Secrets

Closing Bigger

Last week I posted Guerrilla Social Media Marketing secrets 1,2 and 3. There are 19 Guerrilla Marketing secrets and after chatting with Jay Levinson he gave me the go ahead to share a few more. So here’s secrets 4,5 and 6 based upon my interpretation of Jay’s 19 secrets: 3. Consistent – Don’t change your identity. Brands, relationships, trust, and technology all take time for adoption and acceptance.

B2B
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Recognize A Defining Moment

Sales Gravy

Buying signs can show up as early as the first few minutes of a conversation with a prospect, as well as at the very end of your meeting with them. Basically, they can show up at any time during your conversation.

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Selling In The Gap

Sales Gravy

There’s a symbiotic relationship between the way we listen, and the questions we ask.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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5 Ways to Gauge Your Sales Managers? Coaching

Sales Gravy

Coaching is about accelerating a sales rep’s growth and ability to achieve personal goals and reach full potential.

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The One Secret of the Top 20%

Sales Gravy

The point is that most people spend time worrying about not hitting their goal and concentrate a lot of time thinking about the things that could go wrong, while Top Performers in any industry or sport are thinking only about what it's going to take

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Listen While You Work

Sales Gravy

Poor listeners frequently confuse the physical act of hearing with the emotional art of listening. While hearing is a function of biology, active listening skills must be acquired and developed.

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What Can A Drag Queen Teach Sales Professionals?

Sales Gravy

RuPaul, a very wise Queen, said, “Ladies, you are all fabulous. That’s why you were picked to be on this show. Criticism, anyone’s criticism, cannot make you not fabulous.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Why Arn't They Buying From You

Sales Gravy

Stop being afraid of your customers and prospects. Recognize the power inherent in asking them questions. Your M.D. isn't afraid to ask you questions about your health, and can't diagnose you properly without the full picture.

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Are You Truly Maximizing?

Sales Gravy

If you'll quit trying to raise your weaknesses up to the level of mediocrity and instead do only the things that you do best while delegating everything else, you'll get the best possible return on your investment of time in your business.

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3 Guerrilla Social Media Marketing Tips

Closing Bigger

The following Guerrilla Marketing tips were inspired by Jay Levinson father of Guerrilla Marketing. He listed 19 secrets but here’s the first three (my interpretation): 1. Commitment – Mediocre will win over brilliant. The key lesson here is stay the course. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment.

B2B
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3 Guerrilla Social Media Marketing Tips

Closing Bigger

The following Guerrilla Marketing tips were inspired by Jay Levinson father of Guerrilla Marketing. He listed 19 secrets but here’s the first three (my interpretation): 1. Commitment – Mediocre will win over brilliant. The key lesson here is stay the course. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Social Media Tips

Closing Bigger

These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference. Please add your tips and thoughts in the comments section. 20 Social Media Tips: Focus on a specific theme in your social media for extended periods of time Your blog is your home base, all social media should feed your home base Social media is 90 % contribution and connection 10 % marketing and sales Social media belongs to the pe

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Top Sales Blogs and Top Sales Podcasts This Week

Closing Bigger

This week has been an awesome week. I did two blog entries while I was away in Chile which was half of my usual volume compared to the previous few weeks. The most memorable one was the interview I did with Jay Levinson father of the Guerrilla Marketing movement. With that said the world of sales blogging and sales podcasts has churned forward regardless.

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Social Media Tips

Closing Bigger

These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference. Please add your tips and thoughts in the comments section. 20 Social Media Tips: Focus on a specific theme in your social media for extended periods of time. Your blog is your home base, all social media should feed your home base.

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Top Sales Blogs and Top Sales Podcasts This Week

Closing Bigger

This week has been an awesome week. I did two blog entries while I was away in Chile which was half of my usual volume compared to the previous few weeks. The most memorable one was the interview I did with Jay Levinson father of the Guerrilla Marketing movement. With that said the world of sales blogging and sales podcasts has churned forward regardless.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Greeting Card Tango: How to Impress, Not Stress, During the Holidays

Sales Gravy

The first place to start is with a good quality card to show that you value your clients and colleagues. Skimping on your selection can be interpreted in a number of ways.

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R.E.S.P.E.C.T. - Your Client's Communications Preferences

Sales Gravy