How to Estimate a “Net Value” for Your A/B Testing Program
ConversionXL
MAY 29, 2019
A well-known backfiring effect, for example, is when you shift your users’ motivation from “intrinsic” to “extrinsic.”. Extrinsic motivators, like short-term discounts, can boost conversions in the near term but fall flat over longer periods. Examples of “extrinsic” motivators are discounts, free extras, or gamification tactics.
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