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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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Generate Leads – Your How To Guide

The 5% Institute

Produce high-quality content that educates, informs, and entertains your target audience. Incorporate these keywords naturally into your content and optimize meta tags, headings, and URLs. Use automation tools to send automated follow-ups, drip campaigns, and personalized recommendations.

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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

But that doesn’t mean you can set up, start posting and watch the magic happen. So, if your goal is to generate leads, you’ll measure things like sign-ups and clicks on your cover photo CTA button. If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. Research the competition.

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How to Market a Staffing Agency: Top Strategies

Lead Fuze

It is imperative to stay up-to-date with the ever-changing digital realm and employ inventive marketing approaches that are customized for staffing businesses. Step #2: Incorporate these keywords into your website content, meta tags, headings, and URLs. However, it’s important not to overdo it.

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

You'll need access to Google Analytics and SEMrush to follow these steps. Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Pull up the SEMrush window again. Add a Column E and call it “Up or down?”.

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Why Sites in High-Growth Industries Have Terrible UX

ConversionXL

I’ll go ahead and click on the “Sign up” button in the menu. The two large “Sign up” buttons fight for attention; ideally, you have only one.) You could easily ditch the “Sign up” form via the menu button and add the password requirements to the form on the homepage. It gives me various security options to set up.

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Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

But sadly, as we know, not all visitors who put a product into their carts end up buying. Ideally, customers should be able to initiate the journey through the funnel only when they add a product to the cart. How can visitors end up on a page that should only be accessible as part of the checkout flow? So what can go wrong here?