Veloxy

JANUARY 23, 2024

This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively. A successful field marketing team is a well-oiled machine, with each member playing a crucial role in executing campaigns and building brand presence.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Salesforce

OCTOBER 18, 2023

There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Then we’ll show you what successful demand generation marketing looks like in the real world. What are the marketing challenges of demand generation?

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

SaaStr

SEPTEMBER 25, 2023

Passi continues, “So we’ve often found that sales and marketing are on two different pages because they are executing and working in complete silos, and they’re not project planning together.” Marketing may have one idea of a qualified prospect, while sales has another. This means uniting behind North Star performance metrics.

Objectives and Key Results 103

Objectives and Key Results Lead generation Sales Campaign 103

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

ClickFunnels

JUNE 24, 2021

You convert them into a lead by getting them to take the next step in your sales funnel (e.g. Meanwhile, lead generation is the process of converting potential customers into leads by persuading them to give you their contact information. It’s done by implementing the lead generation funnel : You create a lead magnet.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Highspot

DECEMBER 5, 2023

Improved conversion rates: Structured sales tactics often result in better conversion rates as teams are more equipped to lead prospective customers through the buying process. Handle Objections Part of the sales process is to handle and overcome objections. Common objections can relate to competition, cost, or timing.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115