ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

MAY 6, 2021

What forces are acting on the market today? You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. This analysis will help you evaluate if expanding into a potential new market is worthwhile for your company.

Non-Profits 92

Non-Profits Government B2C Niche 92

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche 52

Niche Cross-sell Price Referrals 52

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Your content should educate, entertain, or solve problems for your readers. This helps you refine your own audience targeting.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I sometimes call it a niche market.

Closing 68

Closing Customers Niche Sports 68

ConversionXL

NOVEMBER 17, 2022

By analyzing a buyer’s browsing and purchase history, Amazon makes an educated guess on products that the person will also like: This helps them personalize the customer experience. direct, referral, organic, paid, social, email, etc.). Measuring traffic will help you identify which campaigns work and which ones don’t.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. Not all links come from educational content.

Technique 125

Technique Promote Presentation Education 125