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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Think for a moment about chatbots for B2B lead generation … What do you feel? Everyone’s talking about how this breathtaking technology is helping their business. Or should you spend your time and money in order to finally adopt Conversational Marketing , dive in with technology and stand out in a sea of rivals?

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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. The history of content marketing is one filled with gradual shifts and innovative strategies that adapted over time based on technology advancements and consumer behavior changes.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

We’ll explore how businesses across industries are using this crystal ball-like technology for everything from enhancing customer experience to preventing fraud. It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on. predictive magic, buckle up!

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Virtual events: The ultimate marketers’ guide

Martech

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? It’s indisputable that virtual events are as varied in format as their physical world counterparts.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. It’s not just “about technology,” the description reads. Gas and electricity might seem tricky to be creative about, on the surface. Source: Campaign.