Remove Electricity Remove Healthcare Remove Promote
article thumbnail

Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

electricity providers) Emotional : Enhancing well-being (e.g., healthcare providers) Transcendent : Creating a positive ripple effect (e.g., Canva: Canva strikes a perfect balance between promoting its design platform and offering genuine value to its audience. Here are the components of the pyramid.

article thumbnail

8 Mistakes Brands Make With Instagram

Hubspot

Consider creating and promoting branded hashtags as a part of a more in-depth strategy. Instagram is the perfect platform for promoting user-generated content (UGC), probably more so than any other social network. Mistake #7: They’re Overly Promotional. General Electric. Buy this, sale on this, big savings, free shipping!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Examples of Brilliant B2B Logos (and What Made Them So Great)

Hubspot

We have two versions of our logo: one that''s used in larger-scale promotions (the first one below) and one that we use as more of a mark (the second logo): A point to note here, however, is that our text-based logo is still legible when it’s used on something small like a business card. Healthcare. 4) NextGen Healthcare.

B2B
article thumbnail

28 Creative Pinboard Ideas From Real Brands on Pinterest

Hubspot

For example, Grand Image, a source of fine art for the corporate, hospitality, and healthcare design markets, uses its "Color Inspirations" board to inspire its followers with colorful examples, and Drake University uses its "Study Inspiration" board to motivate its student audience. 2) Philanthropy Board. 8) Contest Board. You coming ?

article thumbnail

Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media. Past Winner of Note: "Eddie the Eagle Promotion," by Jimmy Beans Wool.

article thumbnail

The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Before iBeacons, individual sales associates would have to tell each customer about a promotion, leaving room for error. IoT Healthcare. Outside of the home, IoT is beginning to revolutionize the healthcare and health monitoring industries. It also enables companies to connect with a mass audience. For Customers.

article thumbnail

The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. And so did the tenure as people didn’t want to stay in a low-paid stressful job, and required promotion. Buyer Persona (BP).